Most Suspensions Are Trust Issues, Not Technical Errors
Many store owners focus on product feeds, appeal wording, or repeated submissions.
Google reviews the entire storefront — not just a product or an ad.
If a website lacks clarity, transparency, or consistency, appeals are often rejected even when technical setup is correct.
What Google Looks For Before Reinstating an Account
Before reinstating a suspended account, Google evaluates whether a business appears:
- Real and transparent
- Operated by identifiable people
- Clear about refunds, shipping, and contact details
- Consistent across all pages
- Safe for users to transact with
Weak signals in any of these areas reduce reinstatement chances.
Why Most Appeals Are Rejected
Appeals commonly fail because:
- They are submitted before fixing site-level trust issues
- The website still looks generic or incomplete
- Business identity is unclear or inconsistent
- Policies exist but are vague or misleading
- Multiple appeals are submitted too quickly
Appeal text alone does not restore trust.
Google's Trust Framework (Explained Simply)
Internally, Google evaluates businesses using a trust framework often referred to as:
Experience · Expertise · Authority · Trust
You don't need to "optimize" for this. You need to operate and present your store like a legitimate business.
How FixStorePro Approaches Recovery
Our process focuses on fixing trust signals first, then appealing.
We:
- Review your website and suspension reason
- Identify trust and compliance gaps
- Guide site-level fixes (policies, transparency, claims)
- Align product data and messaging
- Prepare a professional, policy-correct appeal
- Do not rush or repeat appeals blindly
- Do not require Google account access
This approach avoids permanent account damage.
Is This Right for You?
Good fit if:
- You sell legitimate products
- You're open to fixing website issues
- You want a clean, compliant recovery
Not a fit if:
- You sell replicas or prohibited items
- You want shortcuts or guarantees
- You want to bypass Google's policies
We intentionally reject high-risk cases.